1. 最近的一个例子是：当格温o史蒂芬尼发布新专辑《 Spark the Fire》时，Swyft公司即时设计了一个免费贴纸包，在自己的几个短信应用中推出。它被下载了近一百万次，并在用户中传送了七百万次，最后在10天内被观看了4100万次。雷表示，对任何品牌来说，要在其他渠道达到这样的广告效果，需要花上5万到25万美元。
2. Big Little Lies
3. A jailed con artist who falls in love with another inmate and escapes prison multiple times could only be the work of fiction, but this is more or less the real story of Steven Jay Russel. Much like his film counterpart, played by Jim Carrey, Russell was originally sent to prison for fraud. He escaped his first sentence to be with his partner Jim Kemple, who at the time was dying from AIDS. Russell was found two years later and returned to prison. Kemple died soon after.
4. However, in season two Friends took a big leap toward equality by featuring a gay wedding when Carol married her girlfriend Susan. Behind the scenes, executive producer Marta Kauffman said, "NBC expected thousands and thousands of phone calls and hate mail." However, after the episode aired, they received only four antagonistic letters. As it turns out, people just didn't care that much.